From the first tease to the final celebration, we imagined and orchestrated the full digital content production and press coverage of Valentino Beauty’s Vendetta activation in Los Angeles.
The journey unfolded across the city, from an immersive V-Tour through iconic LA landmarks to an exclusive launch party at the legendary Safari Inn, reimagined as the V-Motel.
Alongside the fragrance’s ambassadors, Dakota Johnson and Alexander Skarsgård, we captured the experience and created original, talent-driven content bringing the Vendetta universe to life.
One city. One iconic launch. Over 30 creative video assets.
A complete visual narrative spanning campaign storytelling, talent activations, event coverage, photography and social-first content, crafted for global digital communication and press.