For this campaign, Rabanne challenged us to capture the very essence of victory through the lens of elite athletes.
We crafted a series of inspirational films featuring four high-profile French sports figures: footballer Samuel Umtiti, surfer Kyllian Guerin, skateboarder Aurélien Giraud, and swimmer Théo Curin.
Through dynamic cinematography and powerful storytelling, the campaign embodies strength, resilience, and the relentless pursuit of excellence. Designed to be shared first organically by the ambassadors and then amplified through sponsored posts, the content aimed to create an authentic connection with the audience while reinforcing the brand’s bold and competitive spirit.

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