Franck Provost entrusted us with the conception and production of their Spring-Summer 2025 campaign, designed to capture the essence of confidence and elegance after a visit to their salons. Shot in the heart of Paris, from its vibrant streets to an intimate hôtel particulier, the campaign highlights the transformative power of expert hairstyling.
The content includes print visuals for salons and shopping mall displays, individual films for each model, and digital capsules tailored for online engagement, ensuring a seamless presence across all platforms.